Client Success Stories

Case Studies

Explore real case studies showing how strategic Google Ads management transformed businesses across different industries.

eCommerce

eCommerce Case Studies

WeMakeBeds

UK E-Commerce Bed & Furniture Brand

Restructured Google Ads and Meta campaigns for an established UK bed brand, turning a cluttered paid ads setup into a scalable multi-channel system that generated £1.19M revenue and increased overall sales by +200%.Challenge:Unfocused overlapping campaigns, wasted ad spend, weak sales volume, and no clear foundation to scale profitably.

Results Achieved:

+200%

Increase in Overall Sales

£1.19M

Revenue Generated (Jul–Dec 2025)

7.7x

Blended Return on Ad Spend (ROAS)

PJ BOLD

Professional Silicone & Polycarbonate Molds

Achieving a 7x sales increase, 694% ROAS growth, and 62% more impressions through focused Google Ads optimization for a US-based eCommerce brand selling professional FDA-approved molds.
Challenge:Low return on ad spend, high volume of low-value conversions, limited reach, and underperforming high-value product campaigns.

Results Achieved:

7x

Increase in Sales

694%

Rise in ROAS

62%

Improvement in Impressions

MyGreenScape

Indoor Plants & Houseplants

From a 1.67 to 4.53 ROAS, MyGreenScape nearly tripled return on ad spend through strategic Google Ads optimization, increasing total conversion value by +226% and improving click-through rate by +46.3%.
Challenge:Low ROAS, high spend with low conversion value, broad unfocused targeting, and no retargeting system to recapture high-intent visitors.

Results Achieved:

+226%

Increase in Total Conversion Value

+171%

Rise in ROAS

+46.3%

Improvement in CTR

Mathfel

Video Door Intercom Systems

Driving a 114% increase in total conversion value through strategic Google Ads optimization for a German eCommerce brand selling high-quality video door intercom and access-control systems.
Challenge:Scattered and redundant campaigns, lack of product categorization, complex fragmented data, and budget-draining “zombie” products wasting ad spend.

Results Achieved:

114%

Increase in Total Conversion Value

109%

Increase in ROAS

13.7%

Improvement in CTR

Lead Generation

Lead Generation Case Studies

CPA MOMS

National Accounting Franchise

Scaling a national accounting franchise’s lead generation through Google Ads — delivering +53% more booked leads, +45% higher conversion rate, and 50% lower cost per conversion.
Challenge:High cost per lead, low conversion rate, broad unqualified targeting, and limited brand visibility were reducing lead quality and making growth expensive.

Results Achieved:

+53%

Increase in Conversions

+45%

Higher Conversion Rate

-50%

Lower Cost Per Conversion

Waste Collectors

London Waste Collection Service

Restructured Google Ads and launched Meta Ads for a London waste-collection business — generating 4,200+ conversions, 1,440+ high-intent phone call leads, and reducing cost per conversion by 21%.Challenge:Broad-match-only campaign structure, wasted spend on low-quality keywords, unclear performance visibility, and reliance on a single Google Search lead channel.

Results Achieved:

4,200+

Conversions Generated (Google Ads, Jul–Dec 2025)

1,440+

High-Intent Phone Call Leads

−21%

Lower Cost per Conversion (£6.53 → £5.16)

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